We Do Express Projects Too!
This project was one of my hardest and not because I could not do the Job but because of the time factor. Let me start from the video production, I was given less than 24 hours ultimatum to deliver on the job because that was the deadline ACCA (Association of Chartered Certified Accountants) specified for any candidate contesting.
I could not gather my tools because of the terrible traffic in Lagos, I couldn’t drive back and forth and meet up with the designated time I was suppose to meet Mr Ibironke, so I had to look around to rent what was readily available. I started this project between 9/10pm that very night with little or no resource, poor lighting, cameras where hand held, lapel mic was bad, the terrible cricket noise at night…I know some of you have been in this situation before. Well I improvised and I remember sleeping 1 pm the following day after going through the rigorous process of production, video editing, video graphics, still graphics, etc. Social media handles and a website were specifically created for this project, we made use of LinkedIn tools as our target audience were ACCA members and their was no better place to find them than LinkedIn. We also ran campaigns on Instagram, twitter and facebook targeting specific audience. Mr Ibironke called me later on and told me that ACCA reached him directly and told him how fantastic his video was and it being the best entry. I was amazed. You can find pictures, video and website design for this project below: